Wednesday, March 14, 2012

SWA18

Mnookin, Seth. "A Plate of Controversy." Newsweek. 10 Mar 2003: n. page. Print.

This article discusses a PETA advertising campaign in which the organization compared the situation of animals raised for food to pictures of people interred in concentration during the Holocaust. The article goes on to discuss the outrage it caused amongst some of the public, which PETA quickly shot down, claiming that there is no difference between pigs raised for slaughter and Jewish people imprisoned during World War II.

Davies, Isabel. "MLC to refer PETA to ad watchdog." Farmers Weekly. 13 Oct 2006: n. page. Print.

In this article, the Meat and Livestock Commission announced that they intended to report an advertising campaign of PETA’s as false and unfair. The advertisements claimed that feeding meat to children is child abuse, claiming that it is the root of all kinds of health issues and diseases. The MLC countered, saying that removing meat entirely from a diet would not help at all.

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