Advertising is one of the most diverse fields in the world. Advertisements for a single product can be marketed to any demographic; all it takes is for the advertiser to know who they are appealing to, and why they are appealing to them. One type of advertisement is particularly well-known for being treated completely differently based on the intended demographic. Cigarette advertisements have often come under fire for being too appealing to children, but they also can have completely different appeals to adults. Depending on who is reading, however, this can be a good or a bad thing for the company trying to sell their products. Whether it is intentional to avoid having to justify their claims or just a marketing strategy, the advertisers will rarely talk about the product itself, but will instead offer images of people enjoying themselves. Cigarette advertisers want their target audience to associate cigarettes not with health risks, but with having a good time.
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